When I started my business years ago, I kept asking myself how to sell my products and services amidst strong-headed competitors. Unless you’re a monopolist, there will always be other businesses that offer the same thing you do.
If that is the case, how do you stand out and sell an unknown brand in an intense and competitive marketplace? In this article, you’re going to learn some tips to implore in selling an unknown brand.
Table of Contents
1. Buff Your Online Presence
There are many business ideas in Nigeria, and no matter what business you’re running, you can’t make headway without an online presence. To make this happen, you will need to set up a website that reflects your brand.
Since your prospective customers often search online before making orders, a website gives you the leverage to attract them. With an attractive and straightforward sales page, you wouldn’t have problems selling your products and services even as an unknown brand.
With an incredible marketing strategy, you should be able to sell your products and services through the internet.
2. Social Media Platforms
Many business owners are yet to discover social media marketing’s potentials, which is one of the most formidable ways to market your unknown brand. Through social media platforms like Facebook, Twitter, and Instagram, you can advertise your products at a very cheap rate.
Before the COVID-19 pandemic, I grew my mini importation business by running Facebook ads and delivering the products to my customers’ doorstep. The ROI is mind-blowing, and there are no better ways to sell an unknown brand, if not through social media marketing. With a Facebook page, running adverts simultaneously on Instagram and Facebook is possible.
3. Referral Programs
Studies have shown that people are more likely to interact with friends and family recommendations than traditional ads. Do you know what that means? You can recruit your customers and have them refer more people who are interested in what you offer. However, some business owners often shy away from this marketing strategy.
To many, it is complicated and complex. But that is far from the truth, as lots of referral software makes it easy to set up and run without long protocols. There are lots of software in the market that can help you run a referral program. For as long as your reward system is attractive, you wouldn’t have issues getting referrals.
4. Brand Consistency
A great way to sell an unknown brand is to make it known; and ensuring your branding is topnotch will help in that regard. To build a strong brand that many identify with, you might need to ensure that you brand all your products, including your website and social media handles.
Branding goes beyond just creating a logo; it has to reflect everything you do as a business. Start by hiring a reputable branding agency like Bloghomies, and ensure you have a branding guideline for future branding. That way, you stay consistent in your values and what you believe in.
For instance, running a POS business in Nigeria is lucrative; but individuals who have made a lot from this business took branding to a different height. That way, they don’t need to say much, as the brandings do all the talking.
5. Search Engine Optimization
Having a business website is not enough, as there are practices which you must implore to see the result. How do you intend to my found by your target audience? As you already know, it is all about queries and keywords, and you can optimize your articles to ensure they are optimized for the right keyword. That way, you have a better chance of ranking pretty high on SERP.
Many tools will help you in this regard, and one of them is Google Keyword Planner, SEMRush, and even Moz. If you can afford the premium plans, it will go a long way in helping you build a strong SEO for your blog. As long as you don’t use any black hat trick, you should be able to improve your Google ranking.
Running a new business has never been an easy journey. However, there are always things to do that will spill in positive results. Once you have a detailed overview of your target market, you wouldn’t have any problems selling an unknown brand. You know why? Numerous people are out to taste something new, and they are ever ready to give you the benefit of the doubt. If that is the case, it lies on you not to disappoint.