I’ve never been a fan of social media, since they are engineered to be addictive, including LinkedIn. If you don’t take care, they might become dopamine boosters that you can’t do without.
But no matter how much I hate it, I still need to utilize its power to grow my business. Growing your business using LinkedIn isn’t that complicated. However, I always advise threading with caution.
You don’t want to get addicted as I did; neither do you want to make it your sole marketing strategy. This article aims to guide you on how to grow your business using LinkedIn, to its full potential.
Before I start dishing out some tips and tricks that will blow your business, allow me the pleasure to share some fascinating statistics.
Do you know that more than 30 million companies use LinkedIn for business? There must be a goldmine buried somewhere in this platform I haven’t heard of.
I did a little more digging, and then I discovered that more than its 690 members are using LinkedIn to grow their business and network. Imagine tapping into just 1% of those stats above; you’ll be a freaking millionaire.
I know you’re thirsty already, so here are tips to help grow your business using LinkedIn.
Table of Contents
1. Create A LinkedIn Page
One of the most powerful ways to tap into the full potential of LinkedIn is page. If your business doesn’t already have this element, you’re missing a lot of opportunities.
A study found out that people are more likely to buy your products or services if they have encountered your business on LinkedIn.
Not having such a presence is a joy killer, and you need to step up and expand. A significant step in that direction will be creating a company page.
You don’t need to pay a dime for this, as it’s free and easy to set up. If you’ve ever set up a social media account for yourself, then you can do it.
It’s the same process, only that it’s your business this time.
When creating a page, think of the kind of impression you want to create and choose your images and messages nicely.
Remember, you want to create a feeling of trust, reliability, and loyalty.
2. Content Marketing
To grow your business using LinkedIn, you need to up your content marketing game. Your aim should be to attract potential customers to your LinkedIn Page.
If you want to apply this tip, then you need to follow this guide when creating content on LinkedIn.
A common question people ask is:
How frequently should I post?
For a business, one to three times a week is ideal. That way, you don’t overwhelm your audience. The aim should be quality, not quantity.
When you’re consistent, you’ll discover the best time to post and the manner of post that drives engagement most.
Here are some intriguing stats that will guide you.
- Posts with links get about 45% more engagement
- Posts with images receive about 98% more engagement
- Posts that have ‘best of’ list tend to get over 40% more amplification.
If a post starts getting more engagement, promote it to a broader audience. With LinkedIn, you can market your content without hassles.
When you’re consistent in updating your LinkedIn page with quality content, you expose your business to many potential customers.
3. Hire Freelancers
The purpose of LinkedIn is to help you grow your business, and that can happen through LinkedIn ProFinder.
With this feature, finding the right talent for any task is easy and a click away.
If you’re running a small scale business and you can’t afford a fulltime employee, you can hire freelancers from LinkedIn.
With this unique feature, you can upload your projects and get proposals from highly qualified professionals. If you’re a local business, LinkedIn can connect you with local professionals to get the best experience.
Many businesses are using this to grow their business, and you, too, can. You don’t need to worry about not hiring the best, since the platform scans the database using your connection to recommend the best.
Through this platform, you gain virtually any professional you want, ranging from logo designers, web design, data management, legal consultations, etc.
Due to the pandemic, remote workers are now on hot demand. So, you’re never doing anything wrong recruiting from LinkedIn.
4. Learn From Linkedin Analytics
If you want to grow your business using LinkedIn, then you need to make it a habit to check the figures and graphs. Through these metrics, you will discover posts that drove the most engagement and those that flopped.
Also, you can always make some adjustments to your marketing strategy. Furthermore, the analytics will give you a detailed report about your most viewed pages, amount of traction, and potential customers.
That’s not all! You can also monitor how your competitors are ranking in terms of page growth. When you understand how your visitors behave and interact with your content, you will discover how to serve them better.
When you check the Tracktable, you will see where your business page ranks in terms of total and new followers.
5. LinkedIn Tools
If you want to get the most from your marketing campaigns on LinkedIn, some tools will ensure everything goes smoothly. I’m going to expose some tools which I use to make managing a LinkedIn page easier.
With Canva, you can create professional-looking images by customizing some beautiful templates. It also has an app that you can download from your app’s store.
Since your content tends to perform better with images, tools such as this become very imperative. You don’t need to have any skill in graphic design to pull this off.
2. LinkedIn Groups
Groups are an exciting aspect of LinkedIn. Even if you’re new to LinkedIn, you can amass tons of followers in a few days by marketing to in the right group.
There are tons of groups in your industry or niche with over a million members. If you can market your content well, getting tons of traffic from such huge groups is possible.
The group is similar to Facebook groups, with some significant differences. When you join groups in your field, do not hesitate to engage in the conversation.
Through such a medium, you build a strong brand and amass loyal followers.
3. Open for Business
The first time I came across this feature on LinkedIn, I was stunned.
That is because I had no idea what it does, but it appeared like a post.
Well, LinkedIn Open For Business is a feature that could benefit your business in many ways.
However, you can’t use it on company pages but your profile.
With this feature, you will be able to market your services and products on your profile.
When you set up this feature, LinkedIn members will be able to find you through the “service provider” search filter.
Over To You!
As an entrepreneur or content marketer, growing your business should be top on your priority. With the provisions of LinkedIn, that can become possible.
The only way you can achieve the result using LinkedIn is if you maintain consistency. When you slack on multiple occasions, creating a prominent presence on LinkedIn will be hard.
So, if you’ve not started growing your business using LinkedIn, now is probably the ideal time.
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IMAGE CREDIT: www.inlytics.io