Last Updated on June 21, 2021 by Henry Ibeleme
So, you have recently launched your business and looking for the secret sauce to writing your blog posts?
The first blog I launched was a colossal failure.
Not because I failed to blog the right way, but because I was unable to create content that converts visitors to customers.
If some important elements are missing from your blog post, you will find it hard compelling potential customers to take action.
All it takes to get more customers, leads, paid subscribers, etc. Is to address the pain points of your audience, to educate, nurture, and consequently trigger them to take action.
If you must stand out, you need to master the art and science of selling through blog posts.
Ready to start creating sumptuous meals that double your customer base and revenue? Read on!
Table of Contents
1. Do a Research
Before you sit down to write, you need to know a great deal about the topic and the problem you’re trying to solve.
Irrespective of your expertise and experience in the industry, getting some ideas from other sources would be great.
Writing a fantastic blog post is not rocket science. You just have to know your onion and what your audience is searching for. Which brings us to research.
The keyword research tool I love using is “Google Keyword Planner and SEMRush. If you want to write a great blog post that brings in organic traffic, you need to optimize your blog post to the right keyword.
These tools will also give you tons of other keyword ideas that you can work on later. By having a base, a focus, you will be able to write a fantastic blog post.
You can also use “Google Trends” to find out what is currently trending in your industry. That way you stay ahead and not behind.
Another fantastic tool that you can use for research is “KWFinder.” However, it is a paid software that comes with some trial period.
If you’re serious in your online business, investing a few bucks shouldn’t be a big deal.
2. Work With An Outline
You will agree with me that great blog posts don’t just drop from the sky. You need careful planning, which entails creating an overview.
A mention of an outline shouldn’t scare you. Don’t make it look like a high school essay. An outline is merely a guide, a map on how you can stay focus and deliver on the topic you’re writing.
To create a great blog post, you must not do without an outline. Here is how your blog post outline should look like:
Your introduction is just an introduction. Does that make sense? Well, I think it does. An introduction is probably the first thing your reader goes through before devouring the entire content.
You need to ensure your intro is captivating and grabbing.
Section 1: Planning a Blog Post
It has a lot to do with planning, researching, and looking for the right visuals to use. To write a great blog post, you shouldn’t skip this step
Section 2: Writing the blog post
After careful research, sitting down to write that excellent and life-changing blog post becomes the next step.
Section 3: Editing
Most bloggers are too lazy to look for errors. I was once in that rut until I learned the hard way. This stage is where you devote a lot of time to correct every mistake available, especially grammar.
Section 4. Optimization
In this section, you learn to optimize your post to the right keyword for better visibility on a search engine.
What good is a great blog post if no one reads it? That is why on-page SEO is something you shouldn’t overlook.
Section 5: Conclusion
It is where you wrap up your discussion
An outline would keep your focus and. That way, you don’t find yourself spinning off the wheel.
3. Write a great headline
A punchline sometimes forces lazy readers to click.
However, you must cease from click-bait topics as they do more harm than good. Before writing this topic, I had a lot of great headlines in mind.
However, this topic, “How to Write a Killer Blog Post in 5 Steps”, sounded punchy. It was the perfect headline, don’t you think?
Most of your customers wouldn’t click on a boring headline, no matter how desperate they are for the information you offer.
If your potential readers dare force themselves to, they end up skimming the blogposts and using the back button sooner than you expect.
Depending on your industry, you might want to keep your headline specific and to the point. Unless perhaps you’re Seth Godin writing for Vague magazine.
Some writers prefer to write a blog post before thinking about a suitable title, while some get a title first before writing.
Whichever approach works for you, stick to it, and ensure that your headline is click-worthy. That is the key to writing a killer blog post.
There is something else I discovered, “How to” articles tend to perform so well. If it is an article that a reader wants to learn from, they are more likely to click and learn.
Understand your audience, and you will be able to craft out a headline that works best for your blog.
4. Use images effectively
In case you don’t know, people are getting lazier when it comes to reading loads of text.
To create a great blog post that someone understands, ensure you inject some incredible looking images on your post.
It makes it less intimidating to read. Many people scan posts, rather than poring over every word. With a picture, you make your post visually appealing.
Let’s be honest! When was the last time you sit down and devour an article from beginning to end? You probably can’t remember.
But if you do, then you’re one of the rare species remaining on earth, kudos to you!
What am I saying? An image makes your post more interesting to read, and you should strive to use it effectively.
5. Edit and Edit
If you’re new to blogging, this part might sound scary. But it shouldn’t be. There are lots of tools today that helps you to edit, without having to hire a professional editor.
It doesn’t matter if you’re not a native English speaker, with tools like Grammarly, you can write an article free of error.
Although it is a paid tool that worth every penny if you’re serious in writing a great blog post that makes an impact.
When editing, don’t be afraid to cut out some parts that don’t flow. As you read it aloud to yourself, you will notice some parts that just don’t fit in.
Either you cut off or work more to improve them. Most times, we often find it hard to find our own mistakes. In that case, get someone to read the article while you listen.
Keep in mind that your blog post must not be perfect, and that is fine. But ensure you give in your best.
Writing a great blog post isn’t hard. You don’t need to be a Harvard graduate to pull it off.
I didn’t read anything relating to English or Literary Studies, nor did I attend any prestigious school.
Sometimes the problem isn’t about writing, but the time it takes to get it done. You need blog posts, as many of them as possible.
If that’s your story, then I’m your man. I’m a prolific content writer, copy writer and blogger.
I’ve been writing professionally for 3 years, and the deliveries have been excellent.
Give me a topic, and I’ll write a factually correct article with tints of creativity.
Then shot me an email [email protected]