Last Updated on May 28, 2020 by Henry Ibeleme
After launching your blog, the next step should be generating tons of traffic, right? That is where keyword research comes in. Although Google keeps making updates to its ranking algorithm, some factors have remained constant, which is valuable content. This guide will certainly help if you’re a new blogger looking for how to do keyword research.
Before you delve into the main business of the day, what is keyword research? A basic understanding of this term would no doubt help you tackle this blogging aspect without fear. A lot of beginners often shiver when they hear about keyword research. To them, it looks like this gigantic technical task that they can never pull off.
If you’re in that category, you don’t need to worry. I would try as much as possible to make this guide SIMPLE and straightforward.
Table of Contents
What Is Keyword Research?
In a simple term, it is merely the process of finding and assessing keywords or phrases that people search on search engines like Google. With the information you get from this research, you will be able to formulate a good content strategy that would spill in results. Like I already stated, there have been tons of changes when it comes to SEO. However, these keyword research tips are still relevant today.
Why Should You Conduct A Keyword Research?
As a business or individual looking to attract your ideal target market or audience, you need keyword research to discover the terms your targets are looking for and their intent. If the search terms come with a high volume, that might be a sign that this is a top keyword to utilize.
If, for instance, your business is about “Email Software,” you will be able to uncover some keywords that potential target market is searching on Google. When you discover these keywords, you then optimize your content around those keywords. When next someone searches for these keywords, you have a massive chance of popping up in Google search results.
When you discover what your target market is searching for, you will be able to come up with a strategy that allows you to rank for that keyword.
It is one thing to discover a keyword you can rank for, but it is an entirely different game to satisfy the users by creating something they need. That brings us to INTENT!
Types Of Keywords On User Intent
The user intent is the purpose a user is searching for a keyword. With this, you will be able to craft your content in a way that the user is happy and satisfied. Many people search for terms, either to buy stuff, to do research, or possibly to know more about a subject.
The purpose or reason a user is searching for a term is INTENT.
There are four common types of intents, and it would help you create content that properly fulfills that intent. After discovering the keyword you want to rank for, ask yourself what the specific user wants. It is:
- Commercial keywords
- Transactional keywords
- Informational keywords
- Navigational keywords
Keep in mind that these search intents would tremendously affect your revenue. Transactional keywords often come in the form of product reviews, which a reader can buy after reading. A great example as an article like Top Paid WordPress Plugins For Your Blog.
With this kind of article, the user is looking to buy. If this is not clear enough, please use the comment box, and I would explain further. Now, let’s begin our journey on how to do keyword research for beginners and drive tons of traffic to your blog.
Keyword Research For Beginners
1. How to find keyword ideas
As a blogger or business, you need to brainstorm a list of topics or keywords related to your niche or industry. Many SEO gurus prefer to call it Seed Keywords. If you understand your industry very well, you should be able to come up with some topics. If you’re an amateur photographer, you can decide to share your knowledge of camera technology.
Put yourself in the shoes of your target audience and think of things you would want to learn. These are routes that you can use to uncover keywords in your industry. That is just the first step, as you’ll need to work with these Seed keywords into discovering keywords you can rank for.
Use the keyword planner to uncover search volumes and keywords.
Your seed keywords would help unleash tons of keywords relating to your industry that you can rank. There are tons of tools you can use, like Google Keyword Planner, KWFinder, SEMRush, etc. If you’re a beginner without much finance, you can stick to GKP. If you’re a business and you’re ready to spend some bucks, use a keyword research tool like SEMRush. You will never regret it!
If you’re going to use Google Keyword Planner, take note that you’ll need to create an AdWords account. That doesn’t mean you must run an ad to use this tool. When you have created an account, you will see different sections under, “Find new keywords and get search volume data.”
Search for new keywords using a phrase related to your niche or industry. Once the keyword research tool opens, you will get tons of keyword ideas.
2. Target Long-Tail Keywords
One of the mistakes I made as a new blogger was targeting short keywords. Although they come with substantial search volumes, ranking on the 2nd page of Google is hard to talk of 1st. In most cases, you might never rank on the front-page since the front page of Google is dominated by authority sites that have been in the game for years.
To widen your chances of ranking on Google, you might need to target long-tail keywords. That way, you have better chances of ranking compared to short keywords.
You might be wondering, what are short keywords? Short keywords are often one or two words. Like, “Bed Lamps.” Ranking for these specific keywords will be hard and will take years of hard work and backlinks. If you want to be seeing results fast, long-tail keywords should be your target, and they look like this, “Cheap Bed Lamps In Nigeria.”
If you observed, long-tail keywords are more specific. Although the search volume is often low, there is usually no competition. Also, it has a transactional intent. Someone search for such is looking to make a choice and order immediately. If you know your craft, you can easily outrank any website for those keywords and make sales.
Instead of targeting general short keywords in your niche, narrow it down and make it more specific. Long-tail keywords are often from four to six words.
If you’re able to create a pillar content on these keywords, well-optimized, ranking on Google’s first page results becomes easy. With the Google Keyword Tool, you will be able to find lots of variations that you can use. Keyword research for beginners entails that you target keywords you can easily rank, in this case, long-tail keywords. Targeted a specific geographic area is often effective. Within a month or two, you will be getting tons of views, depending on your blog’s age.
3. Analyze Your Competitors
When you have discovered the keywords to target, it doesn’t end there. You need to analyze pages ranking for those keywords, then formulate a means to beat these pages. Let us forget about the number of backlinks they might have and focus on content. In case you have forgotten, content is king.
If your competitors have written a 1000 words article on that keyword, you need to write much more. You can write a 1500 or 2000 words article. You need to create content that beats theirs by writing more, including more media, interlinking to some old materials, and external sources.
Google aims to deliver incredible content to its users. If Googlebot believes that your content is much more valuable, they would always rank it high on SERP. Sometimes, it doesn’t care about the number of backlinks you have.
With time, you will find out that people are linking to that piece of content naturally, without any struggle from you. Content remains the boss, and you should invest in plagiarism-free content. Only then would you have a chance!
4. Keyword Optimization
When writing your content, you need to master basic optimization techniques. It is an intrinsic part of keyword research that you cannot neglect. Many refer to it as on-page SEO. But the point is that it is within your control.
Here are some tips for on-page SEO or keyword optimization for Keyword Research For Beginners
- Keywords must appear in the title.
- Keywords must appear in the permalink.
- Keywords must appear in the first 100 words.
- Keywords must appear a few times in your image ALT tags.
- Keywords must appear a few times in the body of the content.
- Keywords must appear in your meta description.
You see, it is pretty straightforward. All you need is the right keywords, and you’re good to go.
5. Be Patient
A patient dog eats the fattest bone
SEO is a pretty broad field, and it takes time to kick off. All you need to do if you’re a new blogger is mastering how to create killer blog posts, keyword research, and optimization. When you have mastered those, leave the rest for Google. It might take about 3 to 6 months for your SEO hard work to kick in, but it will surely do provided you follow this guide.
When writing this keyword research for beginners, one of my newly niche blogs was experiencing zero views.
I haven’t built any backlink nor promote it via social media. But three months from now, I am going to update this page with the result.
That is to prove that all you need to make it in the blogosphere is not tons of backlinks like many often presume. What you need is pillar contents – contents that add value to the readers.
Today, there are lots of tools that can help you in keyword research. Without the right tool, you might make the mistake of targeting the wrong keywords. When that happens, you spend money, energy, and time creating content that might never rank on Google. That is why you need a tool such as SEMRush in this journey. If you want to keep receiving helpful tips like this, do subscribe using the form below. If you have further questions for me, you the comment box, and I will respond. See you in my article!