Last Updated on July 26, 2020 by Henry Ibeleme
The lazy blogger in you might not want to do the work. Perhaps it wants to stick to publishing content and hoping for magic to happen. Who knows, Google might one day magically wave her wand and turn your blog around.
Well, you need to stop sniffing that substance and get real. If you want to get serious with blogging, then you must learn to promote your blog on social media.
Truth be told, Business in Nigeria are utilizing this marketing strategies to skyrocket sales and create brand awareness.
When it comes to Nigerian, Indian or US bloggers, you discover that most of them are lazy or perhaps, lack the tips.
I think this is one of the things I did right when I started blogging. I was continually sharing on my Facebook page and some relevant groups. The result was impressive, but not massive if you know what I mean.
Why I love social media marketing is because you can achieve something great without spending a dime.
All you need to do is discover some lucrative hashtags and groups. When you promote to targeted readers, you will no doubt see the result. But promoting to the wrong audience is something that frustrates as your bounce rate increases.
In this article, I am going to share nine smart ways you can use to promote your blog on social media. It is going to be fun!
Table of Contents
- 1. Join The Right Group
- 2. Harness The Power Of Hashtags
- 3. Ask For A Share
- 4. Build A Relationship With Other Bloggers
- 5. Use Catchy Headlines
- 6. Have A Schedule
- 7. Social Bookmark Your Blog Posts
- 8. Join Relevant Forums
- 9. Consistency
- Frequently Asked Questions on how to promote your blog on social media
- YOUR TURN!
1. Join The Right Group
With Facebook, you can join thousands of groups with just a click. But you don’t need to enter all the groups on Facebook, that would be overwhelming. Here is what you need to do.
Find the top five Facebook groups in your industry and join. If you’re into entertainment, there are lots of groups you can join with members who have a vast interest in movies, music, celebrity, etc.
If perhaps you’re into business, there are lots of such a group that you can join.
Irrespective of your niche, there is a group for you, both on Facebook, LinkedIn, etc. Find the top five groups and become a member.
What You Shouldn’t Do
- Don’t join a group because the members are enormous.
- Don’t spam the groups with your links
- Join groups that relate to your niche
- Don’t go against the group rules
When you stick to these simple rules, you will be able to build your credibility, establish your authority, and also have fun.
Social media is fun, and you can use it productively and promote your blog.
Another incredible way to promote your blog on social media is through a hashtag.
I was reading a post the other day by Harsh Agrawal, and he went extensively to talk about how hashtags can become a turning point in marketing.
By using a hashtag, you make your tweet easy to find by potential readers. Twitter and Instagram are the two core social media platforms that don’t joke with a hashtag.
On Facebook, not so much. For example, I always use #blogging, #bloggingtips, #bloggingtricks, etc. whenever I am tweeting about blogging.
There are also some reputable Nigerian Bloggers who incorporate these tips and the result is always mind-blowing.
If you don’t know which hashtags that will work for you, there are lots of hashtag generators you can use.
These generators would be able to analyze your industry and get high performing hashtags in your niche, like Allhashtag.com for Instagram users.
Most bloggers are shy when it comes to asking their readers for shares. If you don’t ask, you might never get it.
According to numerous experiments, I discovered that my post tends to get more shares when I ask for it.
When you publish an excellent post, clearly and directly ask your readers to spread the words by using the share buttons. That is one of the most reliable ways to market your blog and get it in front of a new audience.
If you have noticed, I always ask for shares and subscriptions at the end of my posts. If I don’t tell them to, they might never remember.
4. Build A Relationship With Other Bloggers
You can’t survive in the blogosphere without an association with other bloggers. If you’re pretty new to the industry, then you need the assistance of the big bosses.
But how do you begin?
Well, here are three ways to make it happen:
- Engage with them – Since they run a blog, one logical way to introduce yourself and become an acquaintance is by actively engaging with their post through comments and shares. Trust me; you will start getting their recognition after a few days of doing this.
- Link to them – Secondly, you can start by linking to their articles, or mentioning them in one of your blog posts. One way to do that is to make a top ten list of experts in your industry and making sure you include these bloggers you admire so much.
- Guest Post – After you’ve been actively engaging and linking to them, go ahead and request for a guest post. They will never turn you down, even if they are the biggest sadist on the planet. When this is successful, that is the beginning of a new relationship.
With these three strategies, not only would you be able to get their contact, they would begin to link back and share your content if they offer value.
If you run a trashy blog with lots of mediocre content, you will fail to get their attention.
But when you implement the three tactics, and they are impressed with your blog, then you’re made! Was I clear enough? Tell me if I weren’t in the comment box.
5. Use Catchy Headlines
Your social media marketing strategies won’t work if your headline suck. There must be a hook, something that would catch the eye of a potential reader to click.
I can’t emphasize this enough, but an excellent post with a dull headline won’t get you any click.
When it comes to writing a headline that boosts your CTR, you need to experiment with lots of techniques; I wrote an article on how to write a great headline using elements like bracket, numbers, colon, and power words.
Do check it out!
The human brain reacts to numbers a lot, to find out that extra package on the bracket, and to solve its problems.
Do you know why I am sad? Most bloggers, especially Nigerians are fond of using click-bait. Not only does it destroy your credibility, but you also harm your blog in the long run.
Give them a reason to click, and they won’t disappoint. But when you start sounding like a boring lecturer or teacher, you will lose them.
6. Have A Schedule
There are specific times when your readers are more likely to devour your content without questions asked.
It could be in the morning when they about to hit off the bed, or perhaps during a coffee break in the afternoon. I know a handful of bloggers that prefer to post in the evening when their readers are back from work and chilling.
If you’re a new blogger, you might not know the ideal time. You don’t need to worry. It is an experiment you need to keep doing until you discover the perfect time.
But first, you need to know your audience demographics, where they live, and their time zone.
What works for me might not work for you, don’t sweat it!
Experiment with time until you discover one where engagement, views, and clicks were high. Then stick with it for a while and see how consistent that performance stick.
That is how to discover your unique time to post.
7. Social Bookmark Your Blog Posts
Bookmarking is an ancient technique, abused by many bloggers seeking for ways to dominate and get the word out. Due to that, it is not as effective as it once was.
However, there is no harm trying. Apart from getting visitors through such a means, the link back to your blog is something juicy.
A good number of bookmarking sites include Digg, StumbleUpon, Reddit, and Delicious.
To get an impressive result from these bookmarking sites, you need to be patient and invest more time. You do that by liking, commenting, and sharing other blog posts.
You have to be active to create traction. But when you do it once and back out, you won’t see any difference.
8. Join Relevant Forums
As a blogger, you are here to solve a problem. What better ways to do that if not by joining forums in your niche?
That is one of the most reliable ways to promote your blog on social media. When you leave helpful comments on these forums, potential readers would want to know more about you.
They would be like, “Who is this dude?”
By clicking on your bio, and then to your blog, they would never leave without pinning your blog on their homepage.
If you’re passionate about your niche, making valuable comments on forums becomes easy. You don’t need to struggle when it comes to expressing yourself or educating them about a subject.
Find forums in your niche, register, and starts answering and solving as many problems as possible. To find forums in your niche, go to Google and type “niche + forum” and enter.
Here is an example, Politics + forum. If you’re finding it difficult, then use Boardreader, which is a search engine for forums. If you’re a Nigerian, forums like Nairaland is where you should always be.
The last tip on how to promote your blog on social media is consistency. You need to be all in, not halfway in. I don’t know how to say this, for it to sink into your subconsciousness.
If you want to see results from promoting on social media, you need to remain consistent.
You need to keep sharing your post, commenting, and promoting other bloggers.
Without consistency, the techniques in this article won’t work. As a new blogger, traffic from social media would keep you motivated to blog until you start getting some juice from Google.
BONUS TIP: Social Media Advert
There will come a time when you need to spend a few bucks on your blog by running some social media advert. With a Facebook page, you will be able to run a sponsored ad and get your content to a more targeted audience. With a beautiful image and a catchy headline, you will no doubt get an impressive return.
There is no best social media platform. Each of them is unique and would perform differently depending on your niche.
Experiment with a few of them and stick to one or two. You mustn’t be on all the platforms to promote your blog.
Some might consider it spam, depending on your approach. If you were able to leave a valuable comment and then dropping a link at the end, then there is no harm done.
But pasting your links on every comment section destroys your credibility and might get you banned. Offer value!
3. Why is no one interacting with my posts?
When you make a post on social media, and unfortunately, no one seems interested.
Then you’re probably marketing to the wrong audience or, you’re yet to offer something of value. Join only groups that relate to your niche. That way, you’re posting to people who care about your topic.
4. How Can I schedule my post?
By scheduling your post, you will be able to save more time in the long run. Not only that, but it would also help you post when your target audience is most active.
That way, you will have a better result from your efforts. You can use Facebook Business Manager to schedule your post easily. If you’re using Twitter, I prefer to use TweetDeck.
For Instagram post, HootSuite is best for scheduling posts. You can also use Hootsuite for other social platforms like LinkedIn, Twitter, and Facebook.
5. Is Google+ still relevant?
Most people are of the notion that Google+ is obsolete. I still use Google as another way to provide more information to Google for SEO. With Jetpack publicize, you can link your Google+, which automatically share to google whenever you publish new content.
Promoting your blog through social media would increase your traffic and accord you lots of new users. If you’re not utilizing these social media platforms, you’re missing lots of pies.
Before you head over to another article, how do you promote your blog on social media? What tricks work best for you?