Last Updated on July 25, 2020 by Henry Ibeleme
After you’ve successfully launched your blog, one of the first things you need to do is set up Google Analytics to get real-time data and insight about your blog performance.
You need to know where your traffic is coming from, which page is performing well, and how much time users spend on your blog.
There is no doubt that this information would help you meet the needs of your blog readers.
Do you know the best part? It is free to use.
Thanks to Google, you don’t need to have any sort of premium account to set up Google Analytics on your platform.
All you need is this tutorial on how you can successfully integrate it without hassles.
After you have implemented this fantastic tool on your blog, you will be able to track your visitors, even know the device and browser they are using to read your blog post.
That is pretty cool if you ask me.
Many new bloggers find it hard to set up Google Analytics. It is hard, mildly hard if you ask me.
Well, here is a simple guide on how you can easily set up this feature on your blog. You don’t need to have any techy or programming background.
Follow this guide, and you’re good to go!
Wait a minute! Before we start dabbling into setting up Google Analytics, let’s run a little background on Google Analytics and why you need it on your blog.
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Why You Need Google Analytics
If you’re a blogger who is serious about making money, then monitoring and learning about your blog visitors is paramount.
Through the data generated by Google Analytics, you will be able to determine what works and what doesn’t.
That would probably guide you into creating content that your visitors love. With Google Analytics, you will be able to access information such as:
Imagine what you can do with this information.
It would help you tailor your content in a way that meets the needs of readers.
It doesn’t matter if you’re just a little lad blogging from his bedroom, or a big corporation with an enormous website and social media presence.
The fact is that you can benefit immensely from Google Analytics.
Now that you know the tremendous power of Google Analytics, how do you set it up? What are the steps to set up Google Analytics on your blog or website?
Well, you’re on the right page. The following tutorial will guide you.
How To Set Up Google Analytics On Your Blog
If this is your first time, it might get a little tricky.
But if you can read, then this would be easy peasy for you. As a blogger, I already assume that you’re a reader. If so, congrats. Let’s begin.
Step 1: Set Up Google Tag Manager
Before you set up Google Analytics, you need first to set up Google Tag Manager as it allows you to track all your blog’s data, even send it to platforms like Facebook Analytics and Google Analytics.
With this account, you will be able to monitor stuff like the number of downloads a file is getting, instead of having to write the code on your blog’s backend manually.
To set up your Google Tag Manager, you need to create an account first, then follow the instruction. It is super easy!
When you have successfully created an account, it will prompt you to paste some code on your header and body of your blog.
Don’t be scared! You can quickly solve this issue by simply installing and activating the Insert Headers and Footers Plugin for WordPress.
With this plugin, you can easily add the code to your blog’s header and footer.
Step 2: Setting Up Google Analytics
Just like you did with the Google Tag Manager, you’re going to have to create a Google Analytics Account by signing up using your Gmail account. It is incredibly easy and fast.
On the welcome page, click on the “Sign Up For Free” button.
On the second page, it would require you to input the name of the account.
In that case, you might want to use the name of your blog, just like I did.
After you have bypassed that stage, the next interface would be about what you want to measure.
Since you want to measure the amount of traffic coming to your blog, click on the “Web” button. Scroll down and click “Next’ to move over to the next stage.
In the next step, you would have to include details like the name of your blog, your blog address, the industry category, and the reporting time zone.
If you look at the screenshot below, it should be able to give you an idea.
When you’re through, click on the “Create” button.
Congratulations, you have created a Google Analytics account. However, a few steps are remaining.
Step 3: Link Your GA With Google Tag Manager
Head over to the Google Tag Manager dashboard and click on the “Add a new tag” button.
Wait for a second, a page containing two sections would appear. The first being “Configuration,” and the second being, “Triggering.”
The configuration is merely where the data would go. In that case, you should choose Google Analytics – Universal Analytics.
The next page that would come up will prompt you to input your Google Analytics Tag, which you can get from your Google Analytics account.
When you’re through with this section, the next would be to set up the triggering, which determines the kind of data you will receive. From triggering, click on “All Pages” so it would be sending data from all your pages.
When you’re down, you should see a similar page like this:
Simply click on “Save” and BOOM! You are good to go!
Step 4: Setting Up Your Goals
After you completely created Google Analytics for your blog, the next step is to set goals.
It is a way to measure success since Google Analytics doesn’t know what success means to you.
On your Google Analytics dashboard, check out the panel on the left and click on “Admin.”
A new interface would pop up, head over to “Goal,” and proceed to create “New Goal.”
From here, you will see lots of templates that you can use. They entail all the goals you might want, which include:
It is effortless to set up, even if it’s your first time. Set your goals and save them.
Watch this video on how to set up your Google Analytics
Step 5: Use The Google Analytics App
After you have set up Google Analytics, one last thing you need to do is download the Google Analytics app from Apple Store or Play Store.
With your Gmail account, the app would immediately link you to Google Analytics to monitor real-time data.
I use the app, and it is beneficial, without having to use my computer all the time.
Setting Google Analytics is very easy. All you need to do is grab a coke and slowly follow the guide on this page.
It doesn’t matter how big or small your blog is. It is entirely free to use and would help you monitor your growth in this business.
Are you having trouble setting up Google Analytics on your blog?
Tell me by dropping a comment below; I would be glad to help you out.